New Beginnings
January 2024
With the onset of the New Year, Air India’s inflight magazine Namaste.ai has donned a fresh look. And just like the airline’s transformation, the magazine, too, has undergone a revamp to offer a better reading experience.
In August 2023, Air India unveiled a new brand identity that represents a modern India. This transformation includes a new logo, vibrant colours, redesigned livery, and chic new uniforms. The cover story takes you behind the scenes of this exciting change.
The airlines’ new identity is inspired by the quintessential Indian jharoka or window, reimagined into a new form that is being called ‘The Vista’. This Vista forms a viewfinder, presenting India and the world in a new light. Following the same ethos, we have put together stories offering new perspectives. This is brought to life in an exclusive interview with the talented Anoushka Shankar, who talks about her innovative approach to the traditional sitar. The ‘New India’ section features the trailblazers shaping the future of our country.
Travel lovers, take a trip to the heart of Budapest with a local expert. And thanks to Air India’s partnership with AccesRail, getting there is easy with just one ticket across air and rail. Come, explore explore the best boat safaris across India’s diverse landscapes. There are many more interesting features that will keep you entertained.
Here’s to a fresh start and a wonderful reading journey filled with engaging stories, personal narratives, and the spirit of travel.